Founded by emergency veterinarian Dr. Duncan Houston, Woopf was created with a mission to design exceptional dog products grounded in over a decade of experience across animal nutrition, behavior, and product development. Dr. Duncan’s approach is shaped by his daily work in emergency practice, where he learned firsthand what truly matters for an animal’s comfort, safety, and wellbeing. Whether it is a tug toy designed to withstand relentless chewers, leashes that ensure safety during "squirrel" moments, or beds built for longevity and support, every product must prove itself in real life before it reaches your home. Following the "Woopf Way," the brand ensures that if your dog isn't resting, they are moving with purpose—playing properly and engaging in ways that are both stimulating and controlled.